Course Content

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the football industry.

The well-rounded curriculum is divided into three terms that cover the following areas:

TERM 1

1. Introduction to the Business of Football
2. Football Marketing & Sponsorship – Part I
3. Football Marketing & Sponsorship – Part II
4. Stadium Management and Club Operations in Football
5. Financial Management in Football
TERM 2

6. Digital Business Management in Football
7. CRM and Data Analytics in Football
8. Football Fan Engagement and Community Relations
9. Media and Communications in Football
10. Emerging Markets in Football
TERM 3

11. Performance Management in Football
12. Football HR and Career Management
13. Player Representation in the Football Industry
14. Football Law and Legislation
15. Athlete Brand Management in Football
16. Final Project